Sourcing


Shorter fields, lower footprint.
Most tomato and fruit concentrate travels a long way before it is concentrated. We built the facility inside the growing region instead — and contract the harvest before it is planted.
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Sourcing


Most tomato and fruit concentrate travels a long way before it is concentrated. We built the facility inside the growing region instead — and contract the harvest before it is planted.
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Packaging


Aseptic packaging gives tomato concentrate, fruit concentrates and purees up to 24 months of shelf life without refrigeration or preservatives. The largest saving it makes is not on our electricity bill — it is on everyone else’s.
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People


A plant is a piece of infrastructure for the people around it as much as for the customers in front of it. This is what 250 direct jobs in Sadat City actually consists of, and what it builds beyond our own payroll.
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Environment


Fruit uses water in the field and again on the line. In a country as water-constrained as Egypt, a sustainability page that skips this section is not worth reading.
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Processing


The efficiency of an evaporator and the recovery on a finisher are fixed on the day the plant is specified, not negotiated afterwards. Here is what was chosen, and why.
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Governance


A new facility does not inherit certificates, and an unaudited carbon number is a marketing artefact. This is what is certified, what is planned, what is measured and what is not being said.
Read the articleSpecifications, certificates, sourcing questions or the measurement programme behind these articles — the export team answers all of them.